Privacy Policy

Privacy Policy And Cookies

Your Information

We take our responsibilities with how we handle your personal information very seriously. As such we keep under constant review the information we collect to ensure that it is secure and required. When information no longer needs storage, we will remove it from our systems.

This document relates to London Sightseeing Taxi Tours, who will ultimately be the holder of this information.

What information do we collect?

Contact details
Information about your business, such as your current website, what you do, and where you are located.
How did you arrive at our website, such as by clicking on one of our adverts or a link from another site?
Your usage of our website, such as the pages you looked at.
Any special offers you have been given so we can ensure that when we quote you, the offer is automatically applied.
Recordings of calls and live chat conversations allow us to verify details for training purposes.
In the case of current customers, we store information about your usage of our website management system, such as the features you have used.
We store information about how people use the website we built on our platform.

Why do we collect this information

The information we store allows us to provide an accurate quotation for your requirements
Website usage information and information about how you arrived at the site allow us to optimise our website to provide the most straightforward process for you to find what you are looking for.
Knowing the ways people arrive on our site helps us make better use of our marketing spending so we can avoid ineffective ways of promoting our business and, therefore keep our prices down for you.
Your contact information is required so we can send you information about your booking, billing, new features
Management system usage information helps us identify issues and improve the way our services run.
Information about your website visitors is stored by us so we can investigate any issues and provide you with data about your website users, such as traffic information.
How do we secure the information?

We store your information on our servers located within the EU and provided by IONOS Web Services.
All traffic between our website and you is done over secured SSL connections, meaning no one can intercept anything you send us, e.g. when you log into your site.
The data is physically secured within IONOS UK data centres.
Access to your information is limited to only essential personnel.

Who do we share the information with?

Information we collect is only ever shared with third parties for our purposes. This means we use services that help us communicate with you, e.g., email-sending services, but we will never share your information so another company can contact you. The information is held by London Sightseeing Taxi Tours, which includes all its current and future brands and subsidiaries.

For email marketing, we use a service called Mailchimp. We include information such as the services we provide you in that information so we can ensure that correct and relevant emails are sent to you.
I am a customer. Will my website store information about my customers?
To enable your website to function correctly, some information is stored by our platform on your behalf. 


Like most websites, this website uses cookies. You can find information about cookies and how we use them below.

What are cookies?
Cookies are small files stored in your web browser to help the website interact with you. Without cookies, the website thinks you are a new visitor whenever you visit a new page. This would mean, for example, that booking baskets would empty each time you clicked on a new page. If you would like to read more about cookies in general, Wikipedia has a detailed article.

What if I do not want cookies stored on my browser?
You can block cookies via your web browser. You can find out specific instructions for your browser via Google. Please note blocking cookies can result in unexpected results when using a website.

What cookies do you store on my browser?

Details of the cookies we use on this site are listed below:

A cookie to retain your username to make it easier to log into our management system.
Cookies that store click IDs for clicks that have come from our marketing sources.
Cookies to ensure you retain special offers you might have received so we can automatically apply offers to your quotes.
Cookies left by Google’s Analytics software, which helps us monitor traffic levels on our website
Occasionally, the way third-party add-ons store cookies changes. Because of this, the list above may not always contain an exhaustive list of saved cookies. We do regularly audit the cookies stored as a result of visiting our website.

I am a customer, will my website store cookies?

Your website will generate some essential cookies to function correctly.

Other Cookies Information

A cookie is a very small text file that a Web site saves to your device’s hard disk to store information that you provide about yourself or to store your preferences. If you visit the website again, it is recognized as a repeat visit by means of the cookie. The cookie contains merely a unique number and, therefore, no personal data. The cookie cannot be used to identify you on third-party websites.

Configuring your web browser to refuse cookies or to be informed if a cookie is set is possible. We refer you to your web browser manual. If you have cookies disabled in your browser, you may still be able to use the London Sightseeing Taxi Tours site but may find that certain features of the site do not function, and you will not have the benefit of an automatic login.

London Sightseeing Taxi Tours uses cookies whenever you visit or log in to London Sightseeing Taxi Tours. London Sightseeing Taxi Tours stores your unique numbers, creating and expiring dates on your hard disk. This cookie allows you to move from page to page on the site without having to log in again on each page. Bookings use session and cache cookies to store data that are individually identifiable on our server. These session cookies are deleted from your device when your browser is closed.

London Sightseeing Taxi Tours also uses cookies to improve the login experience. For example, London Sightseeing Taxi Tours may store your login details in a cookie that will remain on your device after you log out. This cookie allows you to be automatically logged in the next time you visit London Sightseeing Taxi Tours. If you are using a public device or do not otherwise want this information to be stored, you can un-check the “remember me” tick box when you log in, and this cookie will not be used.

The sites or services you visited may store their own cookies on your device. London Sightseeing Taxi Tours recommends that you read each site’s privacy statement to understand its policies and practices regarding the use of cookies. You can accept or decline cookies using the settings on your browser. Information for disabling cookies for the following browsers can be found below.

Our third-party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons) that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s device’s hard drive, clear gifs are embedded invisibly on web pages. We do not tie the information gathered by clear gifs to our customer’s personally identifiable information.

London Sightseeing Taxi Tours uses website performance cookies (via Google Analytics and; to review their Privacy Policies) to analyse traffic information such as the pages you visit and the time you spend on the site. These cookies are anonymous, and we do not have a database of individual profiles for each visitor. The information collected using these cookies cannot track your browsing activity on other websites.

London Sightseeing Taxi Tours also uses tracking pixels to measure visits to the site from one particular source (e.g. a specific banner or email campaign) and the response rates from these sources. These tracking pixels will not collect your browsing history and are only used for website and traffic source performance.

We use these services in order to increase the efficiency of our websites.

London Sightseeing Taxi Tours and some of our business partners (e.g., advertisers) place cookies via our site. We have no access to or control over these cookies.

These cookies are used to share your audience segments with third parties (advertisers, publishers or social networks) to make adverts more relevant to you. Audience segments are a pool of users that have been grouped together based on previous web browsing behaviour and lifestyle and demographic profiles. Allowing these cookies makes you more likely to get relevant adverts while visiting other sites. Preventing these cookies will not stop adverts but will be less tailored to your interests.

London Sightseeing Taxi Tours currently allows the organisations listed below (besides itself) to place targeting cookies:

Click the organisation name for further information

Please note that if you delete, block or otherwise restrict cookies or use a different device or Internet browser, you may need to renew your opt-out choice. Alternatively, you can also delete these cookies directly within your browser options.

We also drop retargeting cookies. We currently allow.

Click the organisation name for further AdWords information


You may contact us with any questions about this Privacy Policy by email at